Nigel Farage speaks at the Rainton Arena in Sunderland
In a speech to members at the Rainton Arena in Sunderland, the Clacton MP said the May 7 polls were a βreferendum on our entire political classβ.
The Reform UK leader said the party would campaign on βlocal policiesβ and on seeking to control council tax levels, but that the local elections would also be a βvital stepping stoneβ to changing the Westminster Government.
He repeated his assertion that Mayβs ballots would be a βreferendumβ on Sir Keir Starmerβs future in No 10, adding: βThis effectively will be a referendum on our entire political class and our message is simple.
βIf you want real change, if you want different people, if you want those with the courage, who are prepared to stand up and put the interests of British people first, not international treaties or bogus organisations, if you want people who will make sure that itβs British people that go to the top of social housing lists, and not young men whoβve just arrived by boat, if you want change on May 7, youβve got a chance to vote for change.β
He added: βSomething remarkable is happening out there, and itβs because people understand that the two-party system has broken Britain.β
Mr Farage said: βWeβll begin on May 7, with that campaign, and indeed for the general election, May 7 is an essential, vital stepping stone.
βWhilst local government matters, itβs winning national government ultimately that we have to achieve to change things and turn this country around, change attitudes, and get out of the negativity of managed decline.
βLetβs start believing in Britain and believing in ourselves.β
Appearing alongside Mr Farage was Aaron Roy, a former Labour councillor in Hartlepool who said he had left the party and joined Reform because he believed in βgiving power back to communitiesβ.
βFor me, politics is not about control, itβs about service. Itβs not about protecting positions, itβs about empowering people, and thatβs why today Iβm joining Reform,β Mr Roy said.
Central to Mr Farageβs local pitch will be Reformβs claim to have identified Β£700 million in savings across its 12 councils, which he claims had been delivered βwithout touching frontline servicesβ.
In November last year, Reform said its councils had saved Β£331 million.
Reform is seeking to turn an opinion poll lead into votes at the ballot box in May and add to the 677 councillors it won in last yearβs local elections.
But its claims to have achieved significant savings have been disputed by opposition councillors, while Labour has pointed to care homes and adult education services closing in Reform-run Derbyshire.
Labour has also criticised Reform for increasing council tax despite promising to cut the levy before last yearβs local elections.
Reform now says council tax rises in authorities where it has majority control have averaged less than those run by Labour, the Conservatives or the Lib Dems, while describing below-inflation increases in some councils as a βreal-terms tax cutβ.
But this does not include Worcestershire, where Reform runs a minority administration and increased council tax this year by 9%.
Ahead of the launch, Labour Party chairwoman Anna Turley said: βReformβs promises fall apart the moment they take power.
βThey said they would cut taxes and waste, but in council after council theyβre hiking council tax and slashing services.β