Lovisa to open new concept jewellery store at Metrocentre Gateshead

International fashion jewellery brand Lovisa is set to open a new concept store at Gateshead’s Metrocentre on the Lower Red Mall, marking its first launch of the format in the North East.

The store opens on Wednesday (April 22) with a modern, spacious design and will offer a wide selection of earrings, necklaces, rings, bracelets, bangles and hair accessories, including 150 new arrivals each week.

Gavin Prior, centre director at the Metrocentre, said: “Lovisa is another great addition to Metrocentre, perfectly complementing our best-in-class fashion hub by bringing its extensive range of trend-driven, budget-friendly jewellery and hair accessories.

“All of which customers can browse within the spacious, stylish surroundings of Lovisa’s new concept store – only the third of its kind to be rolled out in the UK and the very first in the North East.”

Pieces start from as little as £2.50.

Lovisa will also offer a professional piercing service, which is free with the purchase of piercing studs.

Piercing prices begin at £16, with a choice of hypoallergenic finishes including surgical stainless steel, sterling silver, titanium, 9ct gold and 14ct gold.

The store also features Lovisa’s best-selling waterproof collections, popular ahead of the summer holiday season.

To celebrate the opening, Lovisa is offering complimentary goodie bags to the first 30 piercing customers.

These will include after-care solution, a ‘Pierced by Lovisa’ pencil case, and for those aged nine and under, a special ‘doughnut pillow’ to aid sleep after piercing.

Lovisa will also host a ‘piercing party’ during its launch week, offering customers the chance to enjoy music, cupcakes and non-alcoholic bubbles during their appointments.

Additional promotions include 4 for £10 on selected earrings and rings, 3 for £12 on selected earrings, rings, necklaces and bracelets, and 3 for £18 on selected waterproof and hypoallergenic earrings.

Steven Malcolm, regional manager for Lovisa in the North East, said: “Lovisa is a brand that was born out of a passion for fashionable, accessible jewellery, with our creative team drawing inspiration from couture runways and the latest street trends to design collections that are as affordable as they are wearable.

“We have been keen to bring these different styles to Metrocentre for some time now, so we cannot wait to launch.”