Teesside businessman takes full ownership of iConvert

Ashley Wood completed a management buyout of iConvert, the world’s first iGaming-specific conversion solution, in November 2024.

iConvert, which was launched in 2019, has become a ‘major player’ in iGaming conversion, working with more than 140 brands across 50 countries.

The Middlesbrough-based company helps operators increase player engagement, boost deposits, and reduce acquisition costs.

Since its inception, iConvert has generated more than three million new customers for its clients and has recently expanded into Asia.

Following the buyout, Mr Wood has propelled the company forward.

In the first four months of full ownership, iConvert has generated £500,000 in turnover and is on track to achieve £1.5 million in revenue this year, with a projected £1 million EBITDA.

This has been achieved with a team of just five people.

Mr Wood said: “Our success proves you don’t need a massive team or a flashy HQ to build something that delivers real impact.

“iConvert has always been about efficiency, results, and cutting through the noise, and that’s exactly how we run the business.”

iConvert has refined its strategy, shifting to an exclusive, top-tier client base, working only with the biggest and most ambitious names in iGaming.

Mr Wood added: “Our focus is simple, work with the best and deliver the best.

“The brands we partner with don’t just want more traffic; they want more players, better conversions, and real results.

“That’s what we do, and that’s why we’re growing so fast.

“We’re scaling internationally, building something huge from a place people wouldn’t expect.

“No London, no Silicon Valley, just real results, a strong team, and a business that works.”

iConvert delivers personalised, data-led CRO strategies that boost conversion rates by an average of 10 per cent in just seven days, with more than three million FTDs generated to date.