Durham-based Wave wins Water Retailer of the Year award

Wave was named Water Retailer of the Year at the 2025 Water Industry Awards in Birmingham.

The award was judged by a panel of industry experts and recognised the company’s work in innovation, collaboration, and environmental, social, and governance (ESG) standards.

Lucy Darch, chief executive officer at Wave, said: “I couldn’t be prouder.

“Being named UK Water Retailer of the Year for the third time is a testament to the hard work and dedication that defines who we are and the work we do for our customers, our people, and our planet.

“As a business, it proves we never stand still.

“And through technology, innovation, and partnerships, we will continue to push the boundaries and influence change across the industry.

“We remain committed to creating lasting positive impact and driving sustainable growth for generations to come.”

Wave achieved several milestones in the past year, including helping customers save more than 9.6 billion litres of water.

This achievement met the company’s five-year target a full year ahead of schedule.

The company also launched a legionella risk management trial in partnership with technology firm Infersens.

Other achievements included recycling office equipment to save 22 tonnes of CO2 and contributing 1,730 volunteering hours to charities.

Wave reported strong employee engagement, with an employee Net Promoter Score of +40.

The company also established employee support groups and hosted events to raise awareness of wellbeing topics such as men’s mental health, gambling, testicular cancer, and financial management.

Wave is ranked one of the UK’s highest-rated business water retailers, with a customer retention rate of 96.6 per cent and a Net Promoter Score of +21.