Hoults Yard goes ‘back to the future’ with new branding
Returning to its roots, the company will now operate under the well-established Hoults name after several years of trading as HyHubs.
Hoults operates Hoults Yard in Byker, Hypoint in Gateshead, and Haylofts in central Newcastle.
Louise White, marketing manager at Hoults, said: “We were commissioning a new website and as part of that process looked at our wider brand strategy.
“We realised that everyone refers to us as Hoults, which is such a readily-recognised name across the region because of the history around Hoults Yard, which was also home to Hoults Removal until it was sold by the Hoult family to Pickfords in 1983.
“We have a name and a heritage to be proud of, so we decided to rebrand completely, and all of our signage and logos now incorporate the new Hoults brand.”
The company is based at Hoults Yard, a creative business village developed on the former site of the Maling pottery factory.
Its portfolio also includes Haylofts, a Β£1.5 million conversion of the former Deuchar brewery stables in Newcastle, and Hypoint, once known as Gear House, on Saltmeadows Road in Gateshead.
The new brand identity was developed by Newcastle-based agency Vida Creative.
Ms White said: “The Vida team were brilliant to work with, especially Account Director Rachel Robson.
“They were always on the front foot and understood the brief perfectly.
“Theyβve come up with a brand identity that nods to our proud heritage but is also forward looking and ambitious.”
The company also credited NBSL for their support throughout the rebranding process.
Ms White said: “Weβre always ready and waiting for prospective tenants to pop in for a cuppa.
“We have spaces available at Hoults Yard, limited space at Haylofts and also at our Blackfriars offices on Dispensary Lane.
“Weβve recently upgraded many of our Hypoint offices too, and theyβre proving very popular.”