You can win £500,000 helping Walkers find its next crisp flavour

The crisp brand is turning to TikTok to find inspiration for its next combination, with the nationwide search running from 23rd January until 15th February, calling on the public to get creative and submit their dream crisp ideas.

Two flavours will be turned into limited edition products and the winning flavour will be added as a permanent addition to the line-up and sold nationwide.

The creator behind the new winning flavour will not only get a share of sales up to the value of £500,000 but also be invited behind the scenes at Walkers HQ to help bring their flavour to life and watch the very first packets roll off the production line.

To help find its next flavour, the crispmaker has teamed up with TikTok food sensation and ‘Queen of Potatoes’ Poppy O’Toole.

Previous guest judge on Celebrity MasterChef, with 4.8 million followers on TikTok, Poppy is encouraging the nation to get their thinking caps on by revealing the biggest food and flavour trends she’s currently seeing on TikTok.

Some viral food and flavour combinations she highlighted include chamoy pickles – which represent the ‘peak’ of sweet, sour and spicy tastes.

As well as sushi bake, which combines eastern and western flavour profiles to create something truly memorable.

She said: “The food trends I’m seeing right now are all about bold contrasts, big flavours and dishes that spark conversation.

“Sweet-and-sour Chamoy Pickles bring that punchy hit, Ramen Carbonara is rich and indulgent, and Sushi Bake shows how unexpected flavour combinations can really work.

“Comfort classics like Charcuterie Boards are instantly recognisable, while playful trends like Lasagne Soup and Seafood Boil prove people love food that feels fun.

“All of these have strong flavour profiles that could translate brilliantly into a crisp.”

The competition follows the launch of Walkers’ brand-new Hot Honey flavour, a sweet and salty release inspired by booming consumer demand – the latest in its long line of innovative flavours.

With the brand’s research showing online searches for hot honey surged by 174 per cent in the past three years.

Entries can be submitted by posting a TikTok video sharing a flavour idea and tagging @walkers_crisps with the hashtag #DoUsAFlavour.

Wayne Newton from the company said: “Walkers has a rich heritage of flavour innovation, something we’ve always been immensely proud of.

“While we’ve had previous iterations of ‘Do Us A Flavour’, we’re taking this year’s search to the next level through TikTok – a space that perfectly reflects how our flavour-obsessed nation shares their love for crisps today.

“There’s nothing more exciting for us than hearing directly from the public, and we can’t wait to see how this new generation of crisp lovers helps us write the next chapter of our flavour story.”