Black Sheep Brewery statement amid Keystone Brewing Group uncertainty

Masham-based Black Sheep Brewery moved quickly to clarify its position after reports emerged suggesting the wider group was in administration.

In a statement issued on Saturday ( November 29), Black Sheep Brewery stressed that operations are continuing and that the filing is a protective step, not the end of the road.

Black Sheep Brewery in Masham (Image: NORTHERN ECHO)

“You may have seen several headlines or rumours that Keystone Brewing Group has gone into administration. Let us be clear: that is not the case,” the statement read.

“We have filed a notice of intent to appoint an administrator, which is a protective measure that allows us to keep trading as normal while we secure new investment or explore a potential sale.

“It gives us the breathing space we need to protect our people, our brands, and our customers. We’re still brewing. We’re still delivering. We’re still here.”

The brewery, which has long been a staple of the Yorkshire beer scene and is known for its flagship Black Sheep Ale, was rescued from collapse in 2023 by investment firm Breal.

It now finds itself once again in a period of uncertainty, this time as part of the wider financial difficulties facing the Keystone Brewing Group.

The group, which also owns Fourpure, Purity Brewing Company, and UK distribution rights to Hofmeister, employs around 190 staff and is now seeking to restructure or sell parts of the business.

If no viable solution is found, administrators from FRP Advisory are expected to be appointed.

A significant fall in sales across the portfolio is understood to have contributed to the financial pressure.

The Black Sheep Brewery sign (Image: NORTHERN ECHO)

According to reports, both trade and consumer demand dropped in the weeks leading up to Chancellor Rachel Reeves’s budget announcement on November 26, with tax concerns and inflationary pressures leading many pubs and retailers to scale back orders.

Despite the uncertainty, Black Sheep’s leadership is keen to reassure drinkers and partners that the brewery is continuing to operate through the festive period.

In its statement, the team said the same beers, quality and people remain behind every pint.

“As we head into the festive season, our focus remains on what we do best, which is making and supplying exceptional beer, cider and brands that people love,” the brewery added.

“To our customers, partners and supporters, we want to say: thank you for standing with us. Your continued loyalty means everything to our team, and we’re determined to come through this stronger than ever.”

Black Sheep’s long-standing reputation and loyal customer base make it one of the most valuable assets in Keystone’s portfolio.

Founded in 1992 by Paul Theakston, it has become one of the UK’s most recognisable independent breweries and a symbol of Yorkshire brewing heritage.