Norton automotive journalist launches car buying business

Adam Gray, from Norton, has launched The Car Buying Coach UK, an independent service that helps drivers across the country purchase vehicles with confidence through unbiased, expert guidance.

Mr Gray said: “Buying a car can feel overwhelming.

Adam Gray on the road (Image: Supplied)

“There are endless options, confusing finance terms, and pressure from dealers. I make the process simple.

“Whether it’s a family SUV, a commuter car, or an electric vehicle, I guide drivers step by step to make smart, informed choices – without stress or hidden agendas.”

Adam Gray on the road (Image: Supplied)

Originally from Stockton, Mr Gray spent seven years in Saudi Arabia before returning to the UK at age 13 to attend Barnard Castle School.

He has since built a career as an automotive journalist, reviewing everything from city cars and family SUVs to supercars for global publications.

Adam Gray has reviewed everything from city cars and family SUVs to supercars for global publications (Image: Supplied)

His hands-on experience allows him to identify the best models, avoid common pitfalls, and explain complex automotive terms in straightforward, actionable language.

All services are delivered remotely, offering UK-wide support via phone or video call.

Mr Gray operates on a flat-fee basis, with no commissions, affiliations, or sales targets, ensuring that his advice remains entirely focused on the client’s interests.

Mr Gray operates on a flat-fee basis (Image: Supplied)

The process begins with a free 15-minute CarMatch Discovery Call to understand the client’s initial needs.

From there, clients can choose from longer sessions such as CarMatch Profile, CarMatch Deep Dive, or CarMatch Concierge, each offering increasing levels of support.

The CarMatch Concierge service includes tailored vehicle shortlists, market insights, test drive arrangements, dealer negotiations, and expert reviews of finance or used-car documentation.

Adam Gray (Image: Supplied)

Other services, such as CarMatch Deal Check and CarMatch Insight, help clients gain peace of mind before committing to a purchase.

His guidance covers all types of vehicles, including electric and hybrid models.

He helps clients consider what truly matters to them, whether that’s practicality, running costs, or real-world suitability.

Mr Gray supports clients who are upgrading a family vehicle or exploring cleaner, greener options.

Adam Gray testing another car (Image: Supplied)